KegID is a keg asset tracking system built by BevPros (Hillebrand). You scan a barcode when a keg leaves your brewery, and again when it comes back. You know where your steel is, how long it's been out, and which accounts have it.
That's a real problem worth solving. Losing kegs costs money.
But knowing where your kegs are doesn't tell you what's happening at the accounts those kegs sit in. Is your tap handle still up? Did anyone visit this month? Is the distributor actually working your brand — or just sitting on it?
That's the gap between keg tracking and field execution.
- ✓ Individual keg barcode scanning
- ✓ Keg location by account
- ✓ Age & freshness tracking
- ✓ Fleet size optimization
- ✓ Batch recall tracking by keg
- ✓ Consumer "find on tap" map
- ✓ Keg tracking in the market
- ✓ GPS-verified rep visits
- ✓ Photo-verified placements
- ✓ Cold account detection & alerts
- ✓ Distributor accountability scoring
- ✓ Field CRM, route planning, broadcasts
A Keg Sitting at a Bar Is Not a Placement
KegID can tell you a keg has been at O'Malley's Pub for 45 days. But it can't tell you:
- Is the tap handle still up, or did they rotate you off three weeks ago?
- Has your rep (or your distributor's rep) visited this month?
- Is this a thriving placement or a neglected account going cold?
- Is the keg still sitting there because it's selling well — or because nobody's ordering refills?
A keg at a location is asset data. A verified visit with a photo of the tap handle up — that's execution data. One tells you where your steel is. The other tells you where your revenue is.
If a keg has been at an account for 45 days and nobody's visited, you don't have a keg tracking problem — you have a field execution problem. KegID will show you the symptom. InGauge shows you the cause.
What It Actually Costs
KegID advertises "starting at $25/month" on their website. That's the marketing number. Here's what breweries actually pay.
Keg Tracking Alone vs Full Field Execution
Based on actual brewery quotes — not published "starting at" prices.
| Tool | What You Get | Monthly |
|---|---|---|
| KegID | Keg shell tracking only | $338 |
| InGauge | Keg tracking + field CRM + distributor accountability | $49 |
KegID pricing based on an actual 2025 quote for a small craft brewery. Their advertised "$25/month" likely reflects a bare-minimum scanning tier. InGauge pricing reflects current beta rate ($49/mo). KegID tracks kegs only. InGauge tracks kegs, visits, placements, and distributor performance — all in one platform.
Feature Comparison
KegID is a specialist tool. InGauge is a platform. Here's how they compare across the full field execution stack.
| Capability | KegID | InGauge |
|---|---|---|
| Keg Shell Tracking | ✓ | ✓ |
| Keg Age & Freshness Alerts | ✓ | ✓ |
| Barcode Scanning | ✓ | ✓ |
| GPS-Verified Rep Visits | ✗ | ✓ |
| Photo-Verified Placements | ✗ | ✓ |
| Cold Account Detection | ✗ | ✓ |
| Account Management CRM | ✗ | ✓ |
| Distributor Accountability | ✗ | ✓ |
| Return on Distributor (RoD) | ✗ | ✓ |
| Incentive Performance Tracking | ✗ | ✓ |
| Broadcast Messaging | ✗ | ✓ |
| Route Optimization | ✗ | ✓ |
| Weekly Executive Recap | ✗ | ✓ |
Asset Visibility vs Revenue Visibility
Tracks where your steel is.
Keg location, age, freshness, possession chain. Essential for reducing keg loss and optimizing your fleet. Solves the asset protection problem.
Tracks where your revenue is.
Verified visits, active placements, cold accounts, distributor performance. Keg tracking is included — but it's one feature inside a full field execution platform.
If you only need to know where your kegs are, KegID works. If you need to know where your kegs are and what's happening at those accounts — who visited, what's on tap, which distributor reps are actually working your brand — that's InGauge.
Is your biggest problem losing keg shells? Or is it losing placements, missing follow-ups, and having zero visibility into what your distributor is doing? If it's the second one, keg tracking alone won't fix it.
Track your kegs. And everything else.
InGauge gives growing beverage brands keg tracking, verified field execution, and distributor accountability — in one platform, for less than what most breweries pay for keg tracking alone.
Frequently Asked Questions
Does InGauge replace KegID for keg tracking?
InGauge includes keg tracking as part of its field execution platform. If all you need is barcode-based keg shell tracking, KegID works. But if you also need field visit verification, placement tracking, and distributor accountability alongside your keg tracking, InGauge does all of it in one tool.
How much does KegID actually cost?
KegID advertises pricing starting at $25/month, but actual quotes for operational craft breweries run significantly higher. A real quote for a small craft brewery came in at $338/month. Pricing is custom and depends on fleet size and scanning volume.
Can KegID track field sales activity?
No. KegID is a keg asset tracking tool — it tracks the physical location and status of keg shells through barcode scanning. It doesn't track field visits, account health, placements, distributor performance, or any sales execution activity.
What does InGauge do that KegID doesn't?
Everything beyond keg shell tracking: GPS-verified visits, photo-verified placements, cold account detection, distributor accountability scoring, incentive tracking, broadcast messaging, route planning, and automated executive recaps. Keg tracking is one feature inside a full field execution platform.